Thursday, April 15, 2010

Noise Digital to market Nature's Path snacks

Hollie Shaw
Published: Friday, April 09, 2010

Nature's Path Organic Foods has selected Noise Digital to market its organic granola bars after a North American agency review. "We did our due diligence in looking at agencies and Noise was by far the best integrated agency demonstrating examples of truly customized marketing solutions," said Rosy Atwal, senior brand manager at Nature's Path. Nature's Path, a privately held, family owned business based in Richmond, B.C., makes breakfast foods and snacks sold in 40 countries. Noise will be responsible for promoting a trial of Nature's Path organic granola bars in key North American markets. The campaign will include online and retail promotions at retail. As lead agency, Noise will will be responsible for strategy, media planning and buying, and campaign execution.

Wednesday, April 14, 2010

Calling All PR Students: Elettra is looking for event volunteers

UPDATE: We have now filled our volunteer roster for this event. Thank you to everyone who offered to volunteer!

Elettra Communications, producer of Vancouver magazine’s Restaurant Awards, is looking for student volunteers to assist with Vancouver’s premier restaurant industry event. This opportunity will appeal to students who have an interest in public relations, publishing, marketing, or event management.

Now in its 21st year, Vancouver magazine’s Restaurant Awards is the biggest event of its kind in North America. Twenty of the city’s top food critics form the judging panel and vote on the best dining experience in more than 30 categories. The event itself includes a reception and awards show. The annual extravaganza welcomes more that 700 restaurateurs, chefs, sommeliers, suppliers, and food and wine critics.


  • Tuesday, May 18th 10:30am – 6pm (required)
  • Monday, May 17th 1pm – 4pm (if available)

Volunteers will assist with a range of activities including:

  • Event set up
  • Gift bag assembly and distribution
  • Guest check-in
  • Awards presenting/backstage coordination
  • Coat check

Benefit to you:

  • Event coordination experience.
  • Exposure to the behind-the-scenes workings of a large event.
  • Opportunity to build contacts in the PR, marketing, and publishing industries.
  • Lunch will be provided.

Dress code:

All black. No jeans; no running shoes/sneakers.

How to apply:

If you would like to volunteer for this opportunity, please contact In your email please provide a brief introduction to yourself, and include a description of your current course of study and your contact information.

Monday, April 12, 2010

Credit unions court an elusive customer: Youth

Long-term future of the B.C. financial institutions depends on their ability to balance an aging customer base with younger members now

Curt Cherewayko
Business in Vancouver

BC credit unions admit that they have had a hard time attracting youth.

While one in three British Columbians, or 1.7 million, are credit union members, only about 9% of them are in the 18- to 29-year-old demographic.

B.C. credit unions are making a concerted marketing push this year to court that demographic and bring some balance to their somewhat lopsided and largely aging customer base.

“If we don’t focus on this age group, then our membership will slowly dwindle and we won’t have the critical mass to be able to continue doing business,” said Kelly McNeill-Sproxton, marketing manager for Vancity.

Central 1 Credit Union, the umbrella organization that represents credit unions in B.C., is leading the charge with a $2 million marketing campaign that will target 18-to-29-year-olds – who loosely fit into the generation Y demographic – across a number of advertising mediums.

In the next couple years, Central 1’s goal is to double its percentage of 18- to-29- year-old members.

According to Martin Reed, Central 1’s director of marketing and creative services, credit unions have traditionally targeted consumers above the age 30.

At that age, he said, consumers begin to more seriously consider financial products and services like mortgages, loans and RRSPs.

To read more, click here.