Spring Begins With a Boink

Vancouver, BC; March 19, 2009 – Spring Advertising + Design is celebrating the first day of the season with its second annual Boink Day, a pogo-a-thon to raise funds for the Greater Vancouver Food Bank. From 7am – 7pm on Friday, March 20 on the Georgia Street Side of the Vancouver Art Gallery, the advertising firm and its clients will donate ten cents to the Food Bank for every pogo bounce performed by a member of the public.

“With Boink Day we’re trying to give the first day of Spring its due.” says Rob Schlyecher

Partner and Creative Director of Spring Advertising + Design. “We’re going outside and getting on pogo sticks to celebrate the end of a long cold wet winter and raise money for the Food Bank.”

In addition to raising funds through boinking, the public can also make a cash or non-perishable food donation. For every $1 donated, the Greater Vancouver Food Bank can purchase $3 of nutritious fresh fruit, vegetables, and eggs.

Last year, out of the $3,000 cash raised, the Food Bank was able to purchase $9,000 worth of food. This year, Spring aims to break that total, while pogo-ers will aim to beat last year’s record of 2,500 consecutive boinks.

Visit Boink Day on Facebook.