Vancouver, BC; June 24, 2009 – Following its Bronze Cyber Lion win this morning, Noise Digital has announced the appointment of Michael Milardo as Creative Director. The award-winning copywriter will join Noise’s current Creative Director Brock Ellis in this newly created role. The pair will act much like creative teams at traditional advertising agencies, developing campaigns for clients including Nokia, Sony PlayStation, tic tac, and Johnson & Johnson.
Milardo’s expertise, gained from years at tier one advertising agencies such as Rethink, TBWA, BBDO Berlin, and Ogilvy Copenhagen, will add significant weight to the creative resources available to Noise clients.
“We created this new position to further address the convergence of traditional and digital advertising,” said Mark Nishiguchi, Managing Partner at Noise Digital. “Digital agencies are no longer just adapting existing creative for the web - we now have a lead role in overall campaign development. Michael’s expertise strengthens our ability to deliver breakthrough creative, strategic insight and technical ability.”
Milardo has won more than 30 awards during his career – including Communication Arts, One Show Interactive, the Clio Awards, and London International. Milardo has worked with numerous clients including Bell Mobility, Vancity, BC Lotteries, HSBC, Volkswagen, Sobeys Foods, and McDonalds.
In recent months, Noise has invested significant resources in adding to its capacity. In February it opened an office in Toronto to meet the growing demand for digital advertising services across Canada.
“A great idea can live in any form; moving online with Noise just made sense,” said Milardo. “They work with global brands, and there’s a ton of opportunity online. It’s pretty clear where the industry is headed, and I wanted to be a part of that.”
About Noise Digital:
Noise is a digital advertising agency providing online marketing solutions for leading national and global brands. The company’s success stems from its belief in truly integrated marketing strategy, cutting edge technology and breakthrough creative design. Noise was founded in 1998 and has offices in Vancouver and Toronto. Its clients include: Nokia, adidas, Sony PlayStation, Johnson & Johnson, Ferrero Brands, Canadian Direct Insurance, Maple Pictures and CTV. www.noisedigital.com
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