Digital ad agency creates CTV widget and Facebook application Vancouver, BC; July 15, 2009 – Noise Digital has officially unveiled their latest digital initiative, the CTV Primetime widget: a desktop application with integrated Facebook extensions. The application will push CTV-branded content onto users’ desktops allowing them to stay connected to their favourite CTV shows and characters.
“These digital applications create a much richer TV-viewing experience for fans,” said Trevor Carr, President & CEO, Noise Digital. “Users can access content that is relevant to them and connect with their friends around their favourite shows. This initiative creates the forum for ‘water cooler talk’ for the next generation of TV viewers.”
Noise has designed the desktop widget with a dynamic skin that can be changed based on the show users’ identify, providing access to special interviews, show previews, games, and access to catch-up episodes viewable online at ctv.ca.
The widget can deliver content in various forms including text, text and image, video, flash and animation. To help viewers track their favourite shows, the application offers program schedules for upcoming episodes. There is also a feature that permits users to sign up for reminders and receive news about special promotions or contests. The widget is available online at www.ctv.ca/primetimewidget.
The Facebook application provides users with the ability to connect with their friends around CTV’s content. Users are given the opportunity to create fan pages for their favourite shows and participate in quizzes and polls. It also allows users to receive updates on their friends’ quiz scores and view which shows their friends are watching.
“The CTV Primetime Widget demonstrates CTV’s steadfast commitment to reaching our audience on their terms,” said Stephan Argent, CTV’s Vice-President, Digital Media. “As an industry leader, we recognize the importance of using evolving technologies to engage with consumers in new and innovative ways.”
About Noise Digital:
Noise is a digital advertising agency providing online marketing solutions for leading national and global brands. The company’s success stems from its belief in truly integrated marketing strategy, cutting edge technology and breakthrough creative design. Noise was founded in 1998 and has offices in Vancouver and Toronto. Its clients include: Nokia, adidas, Sony PlayStation, Johnson & Johnson, Ferrero Brands, Canadian Direct Insurance, Maple Pictures and CTV. www.noisedigital.com
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