Noise puts fun into Tic Tac Revolution

Hollie Shaw, Financial Post

Noise Digital has launched the Tic Tac Small Fun Revolution for Ferrero Canada, a new digital brand campaign aimed at engaging 18-to-29-year-olds through sharing videos and creating and uploading creations that feature Tic Tacs or Tic Tac boxes. "A 'small fun revolution' is a way of seeing the world," says Trevor Carr, president and chief executive of Noise Digital. "Fun is everywhere -- you just need to look for it. The campaign provides the platform to share some fun with each other." It involves the site www.tictacsmallfun.ca,a branded YouTube channel, a Facebook fan page, Twitter, display advertising, two iPhone applications and social media. Noise also conducted a cross-country search to find artists to become Tic Tac Ambassadors, resulting in a video of a musician performing with Tic Tacs and their cases and a stop-motion film of two Tic Tac cases playing tennis.