Canadian Direct Insurance makes some Noise

June 22, 2010

By Eve Lazarus

Canadian Direct Insurance has appointed Noise as its agency of record. Noise has worked as the Vancouver-based company's digital agency for the past six years, while Publicis Vancouver most recently handled creative.

Trisha Tyrrell, senior manager, business development, said Noise will handle all creative including television, print and radio, as well as develop marketing strategies to increase brand awareness.

"After working with multiple agencies for the past few years, we wanted to find one strategic partner to handle all of our needs," she said. "With the way lines have blurred between traditional and digital advertising, we needed an agency capable of executing any kind of integrated campaign across any platform."

Trevor Carr, president and CEO at Vancouver-based Noise, said he's seeing more digital agencies in the U.S. leading marketing strategy and believes that trend will continue here in Canada. "We've always viewed ourselves as an agency first," he said. "We think everything is digital and it doesn't make a difference if it's television, radio or print. These days everything needs to be through a digital lens."