Showing posts with label public relations. Show all posts
Showing posts with label public relations. Show all posts

Friday, June 11, 2010

Collector Takes Home $34,000 Souvenir from YVR


Last week a rare bottle of Rémy Martin Louis XIII Black Pearl cognac was sold at the Aldeasa Duty Free store in the International Terminal of Vancouver International Airport (YVR). The bottle of Remy Martin cognac sold for $34,000 to a couple who were on their return home to Mainland China.

Anthony Gismondi writes about the significance of the sale in the Vancouver Sun.


Tuesday, June 1, 2010

Elettra is hiring a summer intern

Elettra Communications is looking for a star intern. This position will appeal to students or recent graduates who are looking to start their Communications career. Ideally, candidates will be enrolled in or will have completed a public relations or communications program.

The chosen candidate will gain valuable experience in media relations, event coordination, and account/office administration.

The ideal candidate will have strong writing skills, an impeccable work ethic, and a demonstrated interest in public relations.

This position is four days per week (Monday- Thursday). It is an unpaid internship with a monthly honourarium of $500.

Interested candidates should send their resume and cover letter to simone@elettra.ca no later than Monday, June 7.

Friday, May 7, 2010

Nimby Burger Opens in Vancouver’s Backyard


On May 21st, Kits Beach will have a walk-up burger stand where the food is as good as the view. Nimby Burger, located at the corner of Cornwall & Yew, is a fresh take on the beachside burger window, and will offer quality burgers, hand-cut French fries, and real ice cream milkshakes.

“Nimby Burger was inspired by countless road trips down the coast to California with my father, Bus Fuller,” says Jeff Fuller, President of the Joey Restaurant Group. “There is nothing quite like the taste of the burgers from those beachside joints in California. There’s just something about the surf and the sun, with a juicy burger and a shake.”

Though Nimby Burger at Kits Beach will be a casual, walk-up window, the focus is still on fresh, quality ingredients. The burgers and cheeseburgers are made from 100 per cent premium chuck beef and topped with crisp lettuce and red ripe tomatoes. Nimby’s French fries are made from hand-cut Yukon Gold potatoes, which are fried to order and sea-salted. A chocolate, strawberry or vanilla ice cream milkshake tops off the perfect seaside meal.

“My father and I have always talked about opening a classic burger shack in our own backyard,” says Fuller. “But we decided it would be even better to open it in Vancouver’s backyard…Kits Beach.”

Nimby Burger’s uncomplicated menu includes just five well-made items. Prices range from $2.99 for a basic burger, to $5.49 for a Dooblay (double burger with cheese). Milkshakes are $2.99, and French fries are $2.49.

During the summer, Nimby Burger will be open from 11am daily.

Wednesday, April 14, 2010

Calling All PR Students: Elettra is looking for event volunteers

UPDATE: We have now filled our volunteer roster for this event. Thank you to everyone who offered to volunteer!


Elettra Communications, producer of Vancouver magazine’s Restaurant Awards, is looking for student volunteers to assist with Vancouver’s premier restaurant industry event. This opportunity will appeal to students who have an interest in public relations, publishing, marketing, or event management.

Now in its 21st year, Vancouver magazine’s Restaurant Awards is the biggest event of its kind in North America. Twenty of the city’s top food critics form the judging panel and vote on the best dining experience in more than 30 categories. The event itself includes a reception and awards show. The annual extravaganza welcomes more that 700 restaurateurs, chefs, sommeliers, suppliers, and food and wine critics.

Dates:

  • Tuesday, May 18th 10:30am – 6pm (required)
  • Monday, May 17th 1pm – 4pm (if available)

Volunteers will assist with a range of activities including:

  • Event set up
  • Gift bag assembly and distribution
  • Guest check-in
  • Awards presenting/backstage coordination
  • Coat check

Benefit to you:

  • Event coordination experience.
  • Exposure to the behind-the-scenes workings of a large event.
  • Opportunity to build contacts in the PR, marketing, and publishing industries.
  • Lunch will be provided.

Dress code:

All black. No jeans; no running shoes/sneakers.

How to apply:

If you would like to volunteer for this opportunity, please contact simone@elettra.ca. In your email please provide a brief introduction to yourself, and include a description of your current course of study and your contact information.

Friday, March 26, 2010

Joey Restaurants Offer a Cup of Care

From the Vancouver Sun:

The initiative was part of Joey Restaurant Group's Cup of Care program to help address hunger in its communities. In Vancouver, Winnipeg and Toronto, the company donated 10,000 cups of nutritious soup to community groups, and its staff volunteered more than 100 hours at food banks, shelters, and community drop-in centres.

Sunday, February 7, 2010

Quatchi & Miga visit YVR


Elettra Event Coordinator, Desiree Mamisao, hangs out with Quatchi and Miga at YVR.

Monday, January 25, 2010

Sandhill's Howard Soon in Vancouver




Sandhill's Master Winemaker, Howard Soon, was in Vancouver to celebrate being selected as Winery of the Year in Wine Access magazine's Canadian Wine Awards.

Sandhill is the first winery to win Best White, Best Red, and Winery of the Year in the same year.

Howard visited Lynn and Steve at Global Morning News to talk about the awards.


Then he stopped by Urban Rush to tell Mike and Fiona about what you can tell about wine from the soil it's grown in.

Then, the day was capped off with a celebration of Sandhill & Howard at the Vancouver Aquarium.


Monday, November 23, 2009

2010 Hour Olympic Countdown

Elettra's Stephanie Miles (far right) & Kelly Aldinger (second from left) celebrate the 2010 Hour Olympic Countdown at YVR with Trevor Linden and the YVR Communications team.

Friday, November 6, 2009

Condo marketer promises Escape from Boringville





By Eve Lazarus

West Vancouver based Larco Investments has kicked off an unusual print and outdoor campaign to flog condos in their latest development, Morgan Crossing.

Called “Escape from Boringville,” Fingerprint Strategies, a real estate marketing firm, and Spring Advertising have created a billboard art installation, online banner ads as well as print and classified ads meant to make new home buyers think twice before buying a generic condo.

To launch the billboard execution, Spring bought a 1992 Plymouth Voyager and five mannequins and had everything spray painted beige. The mannequins have left the car and are positioned scrambling up the billboard desperate to get a glimpse at life in Morgan Crossing, said Rob Schelycher, creative director at Spring.

A print ad running in local papers shows two beige people outside a row of beige houses and the caption “There’s a ton of stuff to do, if you have a full tank of gas.”

Larco figures that house buyers are looking for more than just a front door, garage and mini van that they have to drive to the corner store.

“It’s a very European style in that it’s a walkable community where everything you want to do is right outside your door,” said Schelycher. “We are taking the people who would ordinarily buy a very generic condo in a generic community and showing them that it’s not a very exciting way to live. We’re giving them Morgan Crossing as an alternative where they can have a life and have fun in their neighbourhood.”

Schelycher said the campaign targets first time home-buyers, people downsizing and those moving from smaller condos in the suburbs.

“So much real estate advertising tends to assume that people are interested in the message. This work is meant to get people interested and paying attention to an alternative real estate message which is not to buy a regular condo but to live in a community,” said Schelycher.

Thursday, October 15, 2009

Wanted: One Very Clever Intern

Elettra Communications is hiring an Events & PR Intern. The chosen candidate will primarily assist with planning and executing an Olympic-time event for one of our clients. The candidate will also assist on a variety of other projects, and will provide some administrative support in our office. This is position is suitable for anyone interested in pursuing a career in public relations.

Responsibilities:

Event coordination:

  • Coordinate event suppliers - provide direction, respond to their inquiries, process invoices
  • Draft briefing documents
  • Maintain an event schedule
  • Be on site to coordinate events
  • Prepare regular reports and a project wrap reports

Assist with a variety of client projects:

  • Draft media releases and other materials
  • Create media lists
  • Conduct research
  • Administrative tasks as required

Requirements:

  • Enrollment in a degree or diploma program in Communications, Business, Public Relations, or Arts
  • High level of interest in public relations
  • Excellent written and verbal communications skills.
  • Computer proficiency in MS Office (Word, Excel, Outlook, PowerPoint)
  • Accountability, professionalism, and a high level of attention to detail
  • Ability to work independently or in teams
  • Able to be flexible with work hours

Details:

  • Full time
  • Three months - January 4, 2010 – April 2, 2010
  • Compensation: Monthly honorarium

Send resume & cover letter to simone@elettra.ca by October 26th.

Tuesday, October 13, 2009

Elettra is hiring an Administrative & Communications Assistant

Elettra has an immediate opening for an Administrative & Communications Assistant. The position is temporary (6 months) and full-time. The position is ideal for an individual who has recently graduated from a public relations or communications program.

Responsibilities:

Provide administrative support to team members, including:

  • Schedule and organize meetings
  • Maintain filing systems
  • Maintain budget files and information
  • Maintain mailing lists and organize mail-outs
  • Prepare correspondence, PowerPoint presentations, and spreadsheets

Provide communication support to team members, including:

  • Manage contact database
  • Handle incoming requests for photographs, publications and speakers
  • Respond to general inquiries
  • Help coordinate events
  • Assemble media kits

Requirements:

  • Post secondary degree or diploma in Business, Marketing, Administration, Public Relations, or Arts
  • High level of interest in Communications and Public Relations
  • Exceptional interpersonal and communication skills
  • Computer proficiency in MS Office, including Word, Excel, Outlook, PowerPoint, and Access
  • Ability to handle deadlines, as well as confidential and sensitive matters
  • Team player and self-starter with good judgment, diplomacy, professionalism and sense of humour
  • Previous experience working in an office environment is an asset

Applicants are asked to send their cover letter and resume to info@elettra.ca.

Friday, July 31, 2009

Elettra is hiring a Media Relations Consultant

Elettra Communications has an immediate opening for a Media Relations Consultant with extensive experience in issues management and crisis communication. The chosen candidate will provide proactive and reactive media relations support to a client in the aviation industry. The position is part time (32 hours per week) and has a one-year term.

Responsibilities

  • Act as day-to-day client contact on key projects
  • Quickly build thorough knowledge of our client’s business and industry
  • Handle incoming media inquiries
  • Develop issues management strategies and key messages
  • Provide guidance and coaching to spokespeople
  • Plan and implement proactive media relations strategies
  • Pitch stories to local media
  • Monitor coverage in traditional and social media
  • Develop written materials including news releases, fact sheets, media statements, articles, web copy, speeches, client correspondence
  • Manage relationships with third party contractors and suppliers of communications services

Requirements:

  • Bachelor’s degree in Communications, Business, Marketing, Public Relations, or English
  • Minimum four years experience handling issues management in a communications environment
  • Direct experience managing communications in crisis situations
  • Experience providing media training and coaching to executive-level company spokespeople
  • Exceptional writing abilities
  • Experience using and monitoring social media including blogs, Twitter, Facebook, Flickr, etc.
  • Comfort working in a challenging and fast-paced environment
  • Flexible with hours and able to respond to media inquiries outside the 9-5, Monday-Friday workweek.

Other:

  • Preference will be given to candidates with aviation industry experience.
  • International media relations experience is an asset.
  • Previous experience in a PR agency setting and/or doing contract work will also be considered an asset.

Applicants are asked to send their cover letter and resume to info@elettra.ca