Wednesday, April 23, 2008

Great Western Brewing Company Shares the Wealth With Beer Lovers

Saskatoon, SK; April 23, 2008Great Western Brewing Company is celebrating the three Gold Medals it won at the most recent Monde Selection Ceremony by giving away 24 solid gold medallions. The medallions will be awarded to 24 customers who find a specially marked can in a 24-can pack of Great Western Brewing’s premium beers: Light, Pilsner and Premium. The medallions weigh one ounce troy, which at yesterday's market closing was valued at $922 CAD.

“We are extremely proud of these awards because they signify that our beers are among the very best in the world,” says Ron Waldman, President and CEO, Great Western Brewing Company. “To share our success we wanted some lucky customers to strike gold too.”

Great Western Brewing won three gold medals at Monde Selection for its premium beers: Great Western Premium, Great Western Pilsner and Great Western Light. Monde Selection is one of the world’s most respected and difficult tests of product quality. Great Western Brewing enters the competition every second year and has been awarded gold medals in 2001, 2003, 2005, and 2007.

“We believe that beer drinkers in Saskatchewan deserve nothing less than the best there is,” says Viv Jones, Brewmaster, Great Western Brewing Company. “Entering our beers into the world’s premiere beer competitions allows us to benchmark our quality and performance against our best competitors, and it is key to achieving our goal of being world-class.”

These specially marked 24-can packs will be the first from Great Western Brewing’s new packaging line. The company recently invested $400,000 in new equipment at its Saskatoon-based brewing facility. The investment represents the company’s commitment to continued growth in Saskatchewan and will allow it to provide customers with new product options including 15, 18 and 24-can packs in addition to its existing 12 can-packs.