Bring On The Wind

The North Shore Outlook just uploaded their feature on the upcoming West Vancouver Yacht Club Southern Straits Classic.

If you are looking for a way to kick off the Easter weekend, come and watch competitive sailing up close.

Here are the details:

The West Vancouver Yacht Club is proudly hosting the 42nd Annual Southern Straits Classic. This sailing regatta is a West Coast racing tradition and an Easter Weekend ritual for sailors, their families and the community.

More than 60 boats and 400 sailors will race across Georgia Strait in this challenging overnight event - a true test of sailors’ strategy, skill and endurance. Racers from around the Pacific Northwest, and as far away as Hawaii, will participate in this year’s event.

In addition to the on-water activity, there will be family and community activities taking place near the start line at Dundarave Pier. The community is invited to begin their weekend with a pancake breakfast benefiting the Lions Society, followed by music from the West Vancouver Pops Band. There will also be a live commentary about participating boats as well as a special visit from the Easter Bunny.

Festivities will begin Good Friday April 2nd at 9 a.m.
The race’s starting sequences will begin at 10:25 a.m.
Easter celebrations will continue at Dundarave Village on Saturday, April 3rd with their annual Easter Egg Hunt.

Dundarave Pier
25th Street and Bellevue Ave.
West Vancouver

For more information, please visit www.southernstraits.ca or call WVYC at 604.921.7575.

Joey Restaurants Offer a Cup of Care

From the Vancouver Sun:

The initiative was part of Joey Restaurant Group's Cup of Care program to help address hunger in its communities. In Vancouver, Winnipeg and Toronto, the company donated 10,000 cups of nutritious soup to community groups, and its staff volunteered more than 100 hours at food banks, shelters, and community drop-in centres.

Credit Unions of BC Looks Online for Next Generation of Members

Noise Digital to lead online strategy for credit union cooperative advertising program

Vancouver, BC; March 23, 2010 – Central 1 Credit Union, the central financial facility and trade association for the B.C. and Ontario credit union systems, has engaged Noise Digital as its digital agency of record for the Cooperative Advertising Program for the Credit Unions of BC.

The agency has been tasked with building awareness of the credit union brand amongst 18 to 29-year-olds in British Columbia. Noise won the account after a competitive bid process that began before Christmas.

“This is an exciting assignment for us because the Credit Unions of BC are interested in exploring how Digital can anchor their overall marketing direction, not just sit at the fringe,” says Mark Nishiguchi, Managing Partner, Noise Digital. “Given the target audience, it makes complete sense to focus the strategy online.”

While BC credit unions have a solid membership base of 1.7 million – more than 1 in 3 British Columbians – research has shown that many in the next generation of potential members are unaware of credit unions and how they differ from banks. The long-term goal of the program is to educate this target market on the benefits of credit unions and grow the membership base. Many in the target audience share the values of the credit union system: honesty, community, trust and loyalty.

“We were looking for a partner who had demonstrated success in delivering a digital strategy to this market,” says Martin Reed, Director, Marketing & Creative Services, Central 1. “What pleased us about Noise is that they really challenged our idea of what Digital could be and they are stretching us in a new direction.”

The agency’s first assignment will be a fall marketing campaign. While still in the early stages of development, the campaign will focus on a new community program and will likely include social media, OOH, and a variety of online and offline activation tactics. The campaign will include new TV spots created by Wasserman + Partners Advertising.

WE ASKED YOU: What’s your favourite Olympic memory?

The Province
Tuesday, March 2, 2010
Susan Lazaruk, Staff Reporter


MR. MOOSE, Canada:
“The closing ceremony, where I was the star. And it was nice to see so many moose antlers in the crowd.”

Vancouver's airport in midst of mass exodus

The Westwind Choir entertains travellers at YVR on March 1. They even serenaded John Furlong with a spirited version of O Canada.

Heck of an Olympic ride

24hrs - On The Town
Michael Schratter
March 1, 2010

Russian Olympic clothing sponsor Bosco transformed Joey Burrard into a Ruskie mecca during the last week of the Games. Hockey legend and former Vancouver Canuck Igor Larinov was among those attending with his son, Igor Jr.

Russian cross-country sprint gold medallist Nikita Kriukov (in blue) parties with his teammates, bronze medallists skier Alexey Petukhov, Nikolay Morilov and cross-country sprint silver medallist Alexander Panzhinskiy on Thursday.

The Big Olympic Goodbye

Our Living Statues and fabulous face painter, Fanny Starchild, and put smiles on departing passengers' faces at YVR this week.