Thursday, March 19, 2009

Spring Begins With a Boink

Vancouver, BC; March 19, 2009 Spring Advertising + Design is celebrating the first day of the season with its second annual Boink Day, a pogo-a-thon to raise funds for the Greater Vancouver Food Bank. From 7am – 7pm on Friday, March 20 on the Georgia Street Side of the Vancouver Art Gallery, the advertising firm and its clients will donate ten cents to the Food Bank for every pogo bounce performed by a member of the public.

“With Boink Day we’re trying to give the first day of Spring its due.” says Rob Schlyecher
Partner and Creative Director of Spring Advertising + Design. “We’re going outside and getting on pogo sticks to celebrate the end of a long cold wet winter and raise money for the Food Bank.”

In addition to raising funds through boinking, the public can also make a cash or non-perishable food donation. For every $1 donated, the Greater Vancouver Food Bank can purchase $3 of nutritious fresh fruit, vegetables, and eggs.

Last year, out of the $3,000 cash raised, the Food Bank was able to purchase $9,000 worth of food. This year, Spring aims to break that total, while pogo-ers will aim to beat last year’s record of 2,500 consecutive boinks.

Visit Boink Day on Facebook.

Tuesday, March 3, 2009

Noise Expands to Toronto

Vancouver, BC; March 3, 2009 – Vancouver-based digital advertising agency Noise Digital announced today its expansion to Toronto. The agency is bucking current economic trends by adding resources to service its growing client base.

“Our business is expanding exponentially,” says Trevor Carr, President & CEO, Noise Digital. “We are seeing a fundamental change in the agency model. Our clients are tasking us, not just with digital execution, but with overall campaign strategy. And to meet these growing needs we are delighted to now have a fixed presence in Ontario.”

The company has hired Peter Pinfold as VP Client Services to open Noise Toronto. Pinfold was a former Noise client at Unilever and worked with the agency on the award-winning Degree Fashionista Challenge, which was awarded Best in Show at the 2006 W³ Awards.

In the newly created role of VP Client Services, Pinfold will be responsible for business development and account direction. While Noise’s creative resources will still be housed in Vancouver, Pinfold will work closely with key accounts including adidas and Sony PlayStation.

“Peter was the natural choice to be our anchor in Toronto,” adds Carr. “He brings more than ten years of marketing and sales experience on both the client and agency sides.”

Pinfold has worked on a portfolio of CPG brands and has won numerous national and international awards for media innovation and brand activation, including Best of Show at the 2006 and 2007 Promo Awards. While at Unilever, Peter and the extended Dove team were recognized by Strategy Magazine as marketers of the year in 2004. In 2005, Peter led the much talked about Degree Poker Championship and the lauded Dove documentary, Beauty Quest.

“Digital brand experiences are increasingly becoming an indispensable part of the marketing mix. A shared brand building philosophy and a passion for innovation is what first attracted me to Noise, ” says Pinfold. “This is a great opportunity to take my experience and help build engaging programs for our clients as well as contribute to the depth of marketing know-how at Noise”.