Thursday, October 23, 2008

The Great Trash Tip Launches Waste Reduction Pilot Project

West Vancouver, BC; October 23, 2008 –Metro Vancouver and Park Royal Shopping Centre today launched a waste reduction pilot project with an event called The Great Trash Tip. During the event, two massive garbage compactors full of waste and recycling were tipped into the Park Royal’s parking lot and examined by garbage inspectors. The event coincided with Canada’s Waste Reduction Week.

The event officially launched Park Royal and Metro Vancouver’s waste reduction pilot project, which began in September when the shopping centre’s garbage was first inspected at the North Shore Transfer Station. Following the inspections, Metro Vancouver will provide Park Royal with a report that inventories the contents of the centre’s garbage containers.

“The best way to reduce garbage is to not have garbage in the first place,” said Metro Vancouver Director Marvin Hunt who is chair of the region’s Waste Management Committee. “We are very pleased that Park Royal is demonstrating the necessary leadership in the business community to help us achieve our goal of Zero Waste.”

“Park Royal is committed to reducing waste,” says Cindy Papa, Director of Marketing & Sustainability for the Centre. “We are proud to be a part of this initiative and look forward to sharing the results with others to ultimately reduce unnecessary waste being sent to the landfill.”

The current inventory of Park Royal’s garbage will serve as a benchmark, and both the Region and the Shopping Centre hope to see a significant reduction in the amount of waste when it is inspected again several months down the road.

“Our hope is that the Park Royal waste reduction project becomes a model that we can apply at shopping centres right across the Metro Vancouver area,” continued Hunt.


The Wait is Over: Tim Tams Finally Arrive In Canada

Vancouver, BC; October 23, 2008– Ex-pat Australians and Canadian chocolate lovers are rejoicing at the news that Arnott’s renowned Tim Tam biscuits have arrived in Canada. Concord Sales Ltd./Concord National Inc., a leading Canadian food distributor, has secured the rights to import Tim Tams from Australia. Starting this month, the biscuits (a.k.a. cookies) will be available in major Canadian grocery and drug stores.

“In my long career as Australian Senior Trade Commissioner in six countries, I and the Australian expatriate community have depended on parcels from home to supply us with survival supplies of iconic Aussie foods, like Tim Tams,” says Stefan Trofimovs, Australian Senior Trade Commissioner and Consul General Toronto. “Our life is so much easier having global distribution of these brands. I know Aussies in Canada will give thanks to Concord for now supplying this country and I am certain that discerning Canadian consumers will quickly appreciate what we have known for decades about the qualities of Tim Tams.”

Australia’s favourite biscuit is made from two layers of chocolate malted biscuit separated by a light cream filling and coated in a thin layer of textured chocolate. The indulgent chocolate, created from a secret recipe, cradles a delicate cream centre of vanilla, butter and chocolate. Tim Tams are available in three flavours: Original, Chewy Caramel and Classic Dark Chocolate.

Tim Tams were first launched in 1963 and are made by Arnott’s Biscuits, the venerable Australian biscuit company that has been in operation since 1865. The biscuit is so popular, that Australians annually consume nearly 35 million packs.

“The biscuits are not simply a way to satisfy chocolate cravings, they are an experience, complete with their own ritual,” says Tina Ryan of Concord Sales Ltd./Concord National Inc. “Tim Tam enthusiasts take their love of the biscuits to the next level, even sharing online videos on how to best enjoy them.”

The Tim Tam Slam is the preferred consumption method of the true Tim Tam aficionado. The technique involves biting off opposite corners of a Tim Tam and using it as a straw to sip a hot beverage such as coffee or tea. As soon as the biscuit lover tastes the hot liquid through the cookie, it must be swiftly flipped around and ‘slammed’ into the their mouth before it falls apart.

Cookie lovers will find videos on YouTube that feature celebrities such as Natalie Imbruglia and Jennifer Love Hewitt demonstrating the proper Slam technique. However, enthusiasm for the biscuits does not stop there. Fans of Tim Tams have dreamt up many ways to enjoy their favourite cookie including the Tim Tam Martini and the Tim Tam Chocolate Sundae.

After a long wait, Canadians can finally join the Tim Tam movement. The biscuits are now available at Save-on-Foods, Overwaitea Foods, PriceSmart Foods, London Drugs, IGA, Sobeys, Federated Co-Op and Buy-Low-Foods.