Last week a rare bottle of Rémy Martin Louis XIII Black Pearl cognac was sold at the Aldeasa Duty Free store in the International Terminal of Vancouver International Airport (YVR). The bottle of Remy Martin cognac sold for $34,000 to a couple who were on their return home to Mainland China.
Anthony Gismondi writes about the significance of the sale in the Vancouver Sun.
More than 700 of the city’s chefs, sommeliers and food critics gathered yesterday at the Sheraton Vancouver Wall Centre Hotel for the 21st Annual Vancouver magazine Restaurant Awards. The gala brought them together to celebrate excellence in B.C.’s culinary industry.
Blue Water Cafe + Raw Bar took top honours, being named Restaurant of the Year and winning Gold in the Best Seafood category. It was also a finalist in Best Service, Best Regional and Best Formal Japanese (Raw Bar at Blue Water). And Blue Water’s chef, Frank Pabst, was recognized as Chef of the Year, having played an integral role on Vancouver’s culinary scene since 1993. Originally from Germany, Pabst worked at Lumière and Pastis before joining Blue Water in 2003.
Sinclair Philip was honoured with the Lifetime Achievement Award, while his Sooke Harbour House won Best Vancouver Island. Since opening their restaurant and inn 31 years ago, he and his wife Fréderique have been internationally lauded for their pioneering use of fresh, local ingredients, many from their own garden.
On May 21st, Kits Beach will have a walk-up burger stand where the food is as good as the view. Nimby Burger, located at the corner of Cornwall & Yew, is a fresh take on the beachside burger window, and will offer quality burgers, hand-cut French fries, and real ice cream milkshakes.
“Nimby Burger was inspired by countless road trips down the coast to California with my father, Bus Fuller,” says Jeff Fuller, President of the Joey Restaurant Group. “There is nothing quite like the taste of the burgers from those beachside joints in California. There’s just something about the surf and the sun, with a juicy burger and a shake.”
Though Nimby Burger at Kits Beach will be a casual, walk-up window, the focus is still on fresh, quality ingredients. The burgers and cheeseburgers are made from 100 per cent premium chuck beef and topped with crisp lettuce and red ripe tomatoes. Nimby’s French fries are made from hand-cut Yukon Gold potatoes, which are fried to order and sea-salted. A chocolate, strawberry or vanilla ice cream milkshake tops off the perfect seaside meal.
“My father and I have always talked about opening a classic burger shack in our own backyard,” says Fuller. “But we decided it would be even better to open it in Vancouver’s backyard…Kits Beach.”
Nimby Burger’s uncomplicated menu includes just five well-made items. Prices range from $2.99 for a basic burger, to $5.49 for a Dooblay (double burger with cheese). Milkshakes are $2.99, and French fries are $2.49.
During the summer, Nimby Burger will be open from 11am daily.
UPDATE: We have now filled our volunteer roster for this event. Thank you to everyone who offered to volunteer!
Elettra Communications, producer of Vancouver magazine’s Restaurant Awards, is looking for student volunteers to assist with Vancouver’s premier restaurant industry event. This opportunity will appeal to students who have an interest in public relations, publishing, marketing, or event management.
Dates:
Volunteers will assist with a range of activities including:
Benefit to you:
Dress code:
All black. No jeans; no running shoes/sneakers.
If you would like to volunteer for this opportunity, please contact simone@elettra.ca. In your email please provide a brief introduction to yourself, and include a description of your current course of study and your contact information.
Elettra's Stephanie Miles (far right) & Kelly Aldinger (second from left) celebrate the 2010 Hour Olympic Countdown at YVR with Trevor Linden and the YVR Communications team.
West Vancouver based Larco Investments has kicked off an unusual print and outdoor campaign to flog condos in their latest development, Morgan Crossing.
Called “Escape from Boringville,” Fingerprint Strategies, a real estate marketing firm, and Spring Advertising have created a billboard art installation, online banner ads as well as print and classified ads meant to make new home buyers think twice before buying a generic condo.
To launch the billboard execution, Spring bought a 1992 Plymouth Voyager and five mannequins and had everything spray painted beige. The mannequins have left the car and are positioned scrambling up the billboard desperate to get a glimpse at life in Morgan Crossing, said Rob Schelycher, creative director at Spring.
A print ad running in local papers shows two beige people outside a row of beige houses and the caption “There’s a ton of stuff to do, if you have a full tank of gas.”
Larco figures that house buyers are looking for more than just a front door, garage and mini van that they have to drive to the corner store.
“It’s a very European style in that it’s a walkable community where everything you want to do is right outside your door,” said Schelycher. “We are taking the people who would ordinarily buy a very generic condo in a generic community and showing them that it’s not a very exciting way to live. We’re giving them Morgan Crossing as an alternative where they can have a life and have fun in their neighbourhood.”
Schelycher said the campaign targets first time home-buyers, people downsizing and those moving from smaller condos in the suburbs.
“So much real estate advertising tends to assume that people are interested in the message. This work is meant to get people interested and paying attention to an alternative real estate message which is not to buy a regular condo but to live in a community,” said Schelycher.
Elettra Communications is hiring an Events & PR Intern. The chosen candidate will primarily assist with planning and executing an Olympic-time event for one of our clients. The candidate will also assist on a variety of other projects, and will provide some administrative support in our office. This is position is suitable for anyone interested in pursuing a career in public relations.
Responsibilities:
Event coordination:
Assist with a variety of client projects:
Requirements:
Details:
Send resume & cover letter to simone@elettra.ca by October 26th.
Elettra has an immediate opening for an Administrative & Communications Assistant. The position is temporary (6 months) and full-time. The position is ideal for an individual who has recently graduated from a public relations or communications program.
Responsibilities:
Provide administrative support to team members, including:
Provide communication support to team members, including:
Requirements:
Applicants are asked to send their cover letter and resume to info@elettra.ca.
Elettra Communications has an immediate opening for a Media Relations Consultant with extensive experience in issues management and crisis communication. The chosen candidate will provide proactive and reactive media relations support to a client in the aviation industry. The position is part time (32 hours per week) and has a one-year term.
Responsibilities
Requirements:
Other:
Applicants are asked to send their cover letter and resume to info@elettra.ca
