Friday, June 26, 2009

Single, male, undead

Susan Krashinsky

Globe and Mail,

"That’s one thing about zombie fans: they take it really seriously. So it had to look really good. We couldn’t just take a picture and put a hole in somebody’s head." - Mark Nishiguchi, managing partner at Vancouver-based firm Noise Digital

There are some markets Lavalife and eHarmony just don’t serve. Zombies, for example. The undead need love too. Luckily, Zombie Singles fills that void. The site includes listings from Gorey Gretta, “a female zombie seeking a male for casual feeding.” and Guhhhhhh, who likes “blocked exits” and “people buffet,” and dislikes “the hunger.” In truth, Zombie Singles is the award-winning brainchild of Noise Digital, which created the faux dating site last year to advertise zombie-themed mobile phone-based video game Resident Evil Degeneration. The campaign won bronze in the cyber competition at the International Advertising Festival in Cannes this week. A particularly attractive candidate is Kiki from Indonesia, whose “fiends” list is positively gutted – er, glutted. We hope he finds love. The bar scene can be such a meat market.

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